I have been a shareholder since the late 2014 share price angst following the surprise resignation of the previous CEO Harriet Green since created a sub 110p share price opportunity.
In late March I wrote here - and reproduced in full below - a pro Thomas Cook shares piece based on the deal that had just been struck with the Chinese entity Fosun International who also took the opportunity to buy a 10% stake. As I detail below this reflects a sharp vote of confidence in the ongoing turnaround plan for the group:
Back on 6 March this year Fosun Intl (HK:) - the large Chinese leisure and related entity - took the first steps in establishing a 10% position in Thomas Cook Group Plc (LONDON:) in a relationship with was described by the latter on that day's conference call as 'a strategic partnership...a historic milestone...the start of a very positive international collaboration'.
I could not agree more. The rise of the Chinese traveller is a global mega theme which will cut across many parts of the economy. Having a trusted partner to help facilitate this is a worthy idea and hence why the stake was purchased.
This news represented something else too and that was a distinct break with the regime of the previous high flying CEO Harriet Green who had resigned a few months earlier in still unclear circumstances. Green - via force of personality and a successful turnaround plan - pulled the company back from the brink and her departure in late November briefly pushed the shares below the 110p level. The Fosun deal allowed the shares to regain the 140p level and they are pushing a little higher today following a solid trading update released earlier.
Thomas Cook despite the Fosun investment is still in a proving up mode as far as most institutional investors are concerned. Trading inline with management expectations, positive statistics about summer 2015 season sales and continued cost reduction initiatives all read well. A forward 12 times P/E valuation is in my view not expensive and the 52 week high stands at a share price around 25% higher than today's.
Travel is a competitive area but as validated by the Fosun stake build Thomas Cook appears to have the necessary assets and interests to thrive. I would follow the Chinese and buy Thomas Cook shares.
Back to today's numbers the usual buzz points for a travel company such as summer trading showing solid progress but for me the continuing structural reduction in seasonal net debt (let's face it the real reason why the company got into operational/financial trouble a few years ago)...
...the important and clear improvement in the critical UK business (recall travel businesses often run at a loss during this half year ahead of that all-important summer trading period)...
...and then the aspect that Fosun will help develop (undoubtedly primarily for their Chinese clientele) of the own-brand hotels which are becoming more important.
I would echo my comments from the end of March with the 2 year high of 180p still a good 15%+ above the current share price this is still a share to own.