Brands, brands, brands

Anyone in the investment world can get a lot of insights from the excellent Interbrand annual report on brands, which can be found here:

Some key charts below to start the thinking process, but much more to come on this. 

So Coca-Cola is off the top spot...as Apple and Google show 28% and 34% 'top riser' brand increases.  Only Intel show a fall in brand value.  Note whilst there are two Asian brands in the top 10 (Samsung, Toyota) but NO European companies...

 

The rise and rise of Apple and Google also shown here

America the most represented across the entire top 100 and Europe also well ahead of Asia.  I think we know though how this will evolve in the next decade...even if brands - by definition - have barriers to entry. 

Much more to come on this later in the week.